Bemærk: Kan ikke leveres før jul.
Forventes på lager: 15-12-2004
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Susan Horner, John Swarbrooke |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-12-2004 |
| Første udgivelsesår | 2004 |
| Originalsprog | United Kingdom |
| Sideantal | 424 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 424 pages |
| Mål | 247 x 190 x 23 |
| ISBN-13 / EAN-13 | 9780750655507 |