Tony (University of Chester Proctor Forfatter
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Absolute Essentials of Strategic Marketing (Bog, Hardback, Engelsk)
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
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Absolute Essentials of Creative Thinking and Problem Solving (Bog, Hardback, Engelsk)
This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book... Læs mere
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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation (Bog, Hardback, Engelsk)
This prestigious textbook introduces ideas, skills and models to help students understanding how creative... Læs mere
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Strategic Marketing: An Introduction (Bog, Hardback, Engelsk)
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
Levering: Skaffevare (forvent 14 - 30 hverdage)
