Suitable for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. This book incorporates game theory into industry... Læs mere
Suitable for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. This book incorporates game theory into industry... Læs mere
One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.
One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.