Features a survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance... Læs mere
Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.
Features a survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that... Læs mere