Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This... Læs mere
Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals... Læs mere