Xuejing Ma Forfatter
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Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices (Bog, Hardback, Engelsk)
This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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