Ying Hua Forfatter
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The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study (Bog, Hardback, Engelsk)
Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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