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Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book... Læs mere
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Provides a timely, impactful, and relevant self-directed training program designed to enhance the essential skills employees... Læs mere
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Guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring... Læs mere
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As companies delay or even cancel initiatives in artificial intelligence, Four Laws for the Artificially Intelligent redefines possibilities and offers... Læs mere
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ESG affects the daily lives of everyone in today's connected world where organizations, companies, and individuals depend on each other at various levels. Lack of sustainability for any entity threatens its future existence, disrupting the entire ecosystem.
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Explores best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The... Læs mere
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A digital healthcare system poses new challenges and exposes existing issues as professionals strive to solve concerns. This book recognises the unique tasks of dedicated professionals while attempting to decrease confusion on this key topic.
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Whether you want to enter the market for the first time, expand your presence in China or provide services and products... Læs mere
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Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success;... Læs mere
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How can small business owners steer their companies during the business cycle so they too can thrive and survive? This book is designed to... Læs mere
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Covers all aspects of business sustainability with a keen focus on the concept of profit-with purpose. Anyone who is involved with business... Læs mere
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Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling.