Business Expert Press Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Digital Marketing Management: A Handbook for the Current (or Future) CEO (Bog, Paperback / softback, Engelsk)A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.
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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance (Bog, Paperback / softback, Engelsk)Discusses contextual market entropy caused because of swift changes in innovation and technology. The book... Læs mere
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Sustainability Leader in a Green Business Era: A Middle East Perspective (Bog, Paperback / softback, Engelsk)Highlights the principles and practices that lead to sustainable and positive leadership within SMEs. The book also provides a... Læs mere
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Quantitative Tools of Project Management (Bog, Paperback / softback, Engelsk)Addresses the use of quantitative tools to support general project management. Part I of the book deals with critical path modelling; Part II discusses risk... Læs mere
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Data-Driven Business Models for the Digital Economy (Bog, Paperback / softback, Engelsk)Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you... Læs mere
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Business Writing for Innovators and Change-Makers (Bog, Paperback / softback, Engelsk)A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling... Læs mere
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Sustaining High Performance in Business: Systems, Resources, and Stakeholders (Bog, Paperback / softback, Engelsk)Asserts that it is the efficiency and effectiveness of a firm's entire value creating system that determines its performance... Læs mere
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Project Communications: A Critical Factor for Project Success (Bog, Paperback / softback, Engelsk)Presents a new way to look at communication within projects. This book combines real-world examples and practical tips with theory, research, and professional standards you can apply to any size and type of project.
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Mastering the Moneyed Mind, Volume I: The Causes, Culprits, and Context of Our Money Troubles (Bog, Paperback / softback, Engelsk)Informed by more than 30 years of research in the areas of economics/finance and psychology, Dr Christopher... Læs mere
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The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy (Bog, Paperback / softback, Engelsk)Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that... Læs mere
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Innovative Selling: A Guide to Successful Corporate Professional Selling (Bog, Paperback / softback, Engelsk)Assists sales professionals with navigating the dilemmas and pitfalls that confront today's corporate sellers so they emerge at... Læs mere
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Understanding the Indian Economy from the Post-Reforms of 1991, Volume II: Anatomy of the Indian Economy (Bog, Paperback / softback, Engelsk)Provides an understanding of the Indian economy, with its nature and structure, the dominance of... Læs mere
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