This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.
Covering the key areas of financial accounting, this text includes cases, mini-cases and questions which help to emphasize the application of theory to practical business issues.
Covers the field of strategic supply chain management. This book enables the reader to: understand the different types of supply chain and trading... Læs mere
Provides students with a firm understanding of the nature of income and its relationship to capital and asset value. This book offers an... Læs mere
An introduction to the management of strategic change. It takes an interdisciplinary approach to the conduct of change in the real world. It avoids an... Læs mere
Helps students learn how to program using the Python language. This book covers programming from small script-style applications to larger pieces of software. It focuses on problem-solving.
Intended for students learning how to program for the first time. This is an introduction to Java. Students work their way through chosen examples and exercises.... Læs mere
Conveys a foundation knowledge of management accounting practice within the context of relevant theory. This book situates management accounting in its social and organisational... Læs mere