The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the... Læs mere
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by... Læs mere
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture... Læs mere
This book provides thorough coverage of the principles, application and design of management information systems in both private and public organisations. Suitable for students and professionals wanting a greater understanding of management and systems analysis.
Blending traditional and modern skills, this is a comprehensive and practical guide for all students of woodwork. Subjects covered include tools, doors, windows, floors, roofs, stairs and access.
Literature - through both its texts and its authors - has often been an important inspiration for tourists. And tourism, in turn, has long inspired literature. This title provides an explanation of the changing inter-relationship between literature and tourism.
An abridged version of "Operations Management" for more introductory courses. It uses a life-cycle structure which takes students through the entire operations process from beginning to end.
This title provides the reader with a comprehensive analysis of ecotourism. Emphasing planning and assessment, it enables the reader to understand industry trends, outline and compare planning and policy tools and understand and assess impacts of tourism.