Cengage Learning EMEA Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Global Cases in Logistics and Supply Chain Management (Bog, Paperback / softback, Engelsk)
Contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother... Læs mere
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Understanding the Small Business Sector (Bog, Paperback / softback, Engelsk)
Offers a comprehensive picture of the small business that is suitable for students studying this sector, and seeking to understand the way it works. It provides a review for those wishing to study the formation, development, contribution and management of small firms.
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Consumer Psychology for Marketing (Bog, Paperback / softback, Engelsk)
Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product... Læs mere
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Global Business Strategy (Bog, Paperback / softback, Engelsk)
Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to... Læs mere
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Entrepreneurship: Globalization, Innovation and Development (Bog, Paperback / softback, Engelsk)
Designed for students on business and management modules on entrepreneurship and enterprise, this text equips future managers with the ability... Læs mere
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Marketing Tourism Products: Concepts, Issues, Cases (Bog, Paperback / softback, Engelsk)
Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students... Læs mere
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Accounting for Management Control (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage)
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International Marketing Strategy: Contemporary Readings (Bog, Paperback / softback, Engelsk)
Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development,... Læs mere
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Organization and Management: A Critical Text (Bog, Paperback / softback, Engelsk)
Going beyond the descriptive and managerial accounts of organizational behaviour, this title offers a more critical and reflective text which contextualises... Læs mere
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Strategy from the Inside Out (Bog, Paperback / softback, Engelsk)
Provides a step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, this book offers an... Læs mere
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Managing Risk (Bog, Paperback / softback, Engelsk)
Looking at critical issues for survival and success into the 21st century, this text offers a perspective on the convergence of approaches to managing risk and introduces new developments in current thinking.
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Success in Sight: Visioning (Bog, Paperback / softback, Engelsk)
Increasingly managers and firms, world-wide, are realising that their organisations need visions to map a way ahead for the future. Visioning is a strategic tool. This book... Læs mere
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