Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
What principle-driven companies like Whole Foods, Starbucks, REI, and many others are doing to transform... Læs mere
Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You
Is constant reinvention the key to winning in fast-paced world? This title reveals a truth: successful companies that endure maintain a form of simplicity at their core. It equips companies to deal successfully with complexity, the silent killer of profitable growth.
Helps you develop the analytical skills needed in today's world of work, no matter your role or experience. This title offers the tools to enhance your thinking and decision-making.
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and... Læs mere
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.
When faced with complexity and constant change at work, what do the best leaders and teams do? They iterate. They invent. They improvise. This... Læs mere
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters,... Læs mere
Innovation as Usual
Managing in the Gray
Negotiations are a critical part of our professional and personal lives. Whether you are working on a team project, pitching a new product, trying to get a... Læs mere