Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.
Understand how to continuously organize people, skills and resources to meet changing business needs and forecast for future workforce supply and demand.
Prepares veterans transitioning into the civilian workplace for success with practical tools to manage their job search and personal brand.
Use this practical guide to develop flexible working policies and practices that drive employee engagement, improve talent acquisition and retention, reduce workplace stress and boost business performance.
Understand the potential challenges and transformative opportunities of cryptocurrencies and blockchains.
Discover the real reasons that good people stay in jobs they don't like, and how you can break out to create the career and life you truly want.
Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.
Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.
Face change with confidence and learn how to turn even the toughest challenge to your advantage.
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
Unlock the potential of your brain with the latest neuroscience insights to succeed as a leader in complex business environments.