Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.
From an evolving political landscape to unprecedented global events, implement robust systems to help mitigate supply chain risks and ensure resilience with this essential guide.
This textbook offers an accessible overview of key systems thinking theories, principles and methodologies, providing a practical approach by applying these to contemporary business problems and challenges.
The definitive guide to improving performance through reward and recognition policies and processes by leading human resource management expert Michael Armstrong.
Discover how financial organizations and professionals can drive socially inclusive fintech purposefully and profitably with this practical guide.
Move beyond traditional planning to build and maintain competitive advantage and deliver sustainable performance in the often bewildering business environment of today.
Explains how to develop a 'bottom up' approach to learning that drives individual and business performance.
Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Explore and understand key concepts and methods of logistics with this essential, introductory guide.
Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.
Use data, analytics and metrics to make better HR decisions for your business.
Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.