Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
Build a talent management strategy with this practical guide to strengths-based recruitment that helps ensure the right employees are hired and stay motivated and productive.
Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.
Effectively embed learning technology into your organization's L&D strategy with this complete guide.
Understand the challenges and rewards of social enterprise with this inspiring collection of case studies from social innovators around the world.
Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
Address issues such as resilience, change management and engagement with this guide to organizational applications of mindfulness.
Pitch winning bids and secure competitive contracts with this complete and updated guide to best practice.
Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media.
Forge ahead into a successful, dynamic and fulfilling middle management career with this re-evaluation of what it means in the modern workplace.