Kogan Page Ltd Forlag
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The Responsible Leader: Developing a Culture of Responsibility in an Uncertain World (Bog, Paperback / softback, Engelsk)
Challenge assumptions from established management thinking and achieve responsible, authentic, and sustainable leadership at your organisation.
Status: Skaffevare (forvent 3 - 8 uger) -
Brand Psychology: Consumer Perceptions, Corporate Reputations (Bog, Paperback / softback, Engelsk)
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
Status: Skaffevare (forvent 3 - 8 uger) -
Leading Change: How Successful Leaders Approach Change Management (Bog, Paperback / softback, Engelsk)
Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.
Status: Skaffevare (forvent 3 - 8 uger) -
Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth (Bog, Paperback / softback, Engelsk)
Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
Status: Skaffevare (forvent 3 - 8 uger) -
Advertising Transformed: The New Rules for the Digital Age (Bog, Paperback / softback, Engelsk)
Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
Status: Skaffevare (forvent 3 - 8 uger) -
People Risk Management: A Practical Approach to Managing the Human Factors That Could Harm Your Business (Bog, Paperback / softback, Engelsk)
Add measurable value to your business with a more focused approach to people management and an understanding of people risk.
Status: Skaffevare (forvent 3 - 8 uger) -
The Procurement Value Proposition: The Rise of Supply Management (Bog, Paperback / softback, Engelsk)
Considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.
Status: Skaffevare (forvent 3 - 8 uger) -
Stickier Marketing: How to Win Customers in a Digital Age (Bog, Paperback / softback, Engelsk)
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
Status: Skaffevare (forvent 3 - 8 uger) -
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy (Bog, Paperback / softback, Engelsk)
A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
Status: Skaffevare (forvent 3 - 8 uger) -
Managing Organizational Change: A Practical Toolkit for Leaders (Bog, Paperback / softback, Engelsk)
Increase change capability and achieve long term change with this practical overview.
Status: Skaffevare (forvent 3 - 8 uger) -
Practical Enterprise Risk Management: How to Optimize Business Strategies Through Managed Risk Taking (Bog, Paperback / softback, Engelsk)
Embed ERM into your organization, reach strategic goals and take more managed risks with this comprehensive overview of enterprise risk management.
Status: Skaffevare (forvent 3 - 8 uger) -
Developing Resilient Organizations: How to Create an Adaptive, High-Performance and Engaged Organization (Bog, Paperback / softback, Engelsk)
Develop resilience and mental toughness to produce an adaptive, high performing and engaged organisation with this collection of case studies tackling a wide variety of organisational issues.
Status: Skaffevare (forvent 3 - 8 uger)
