Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
Create profit and growth as a leader by interacting strategically with multiple stakeholders with this innovative guide to political intelligence.
Ethical Leadership suggests ways in which leaders and managers can improve and manage the ethical culture in their organizations.
Provides a unique assessment of M&A activity over the coming decade, looking at both the factors that shape successful deals, and reviewing the valuation techniques used to price them.
Examine the challenges, opportunities and successes of strategic thinking with these unique insights from leading CEOs.
Strategic Talent Development is a comprehensive guide for business leaders on how to design and implement an effective, high-performance talent and engagement strategy across the whole organization.
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.
Complete Training is a practical, comprehensive guide to implementing effective learning throughout an organization catering to the needs of every employee from recruitment to retirement.
Undertake a research project for the first time with this guide which focuses on the organization as the most important part of business research and makes the subject enjoyable and accessible to all.
Business Analysis and Leadership is full of practical advice on how to become an outstanding catalyst for effective change, through leadership of yourself, your project and your organization.
Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response.