Build an enterprise-wide understanding of cyber risk, increase your resilience and protect your organization's reputation with this critical guide to delivering clear and succinct cyber risk communication.
Accelerate your career and transform your skillset with the new edition of the international bestselling guide which covers all aspects of the MBA.
Learn when, why and how to implement AI into marketing strategy and practice in this upper-level textbook.
Diagnose the needs of your organization, identify quick wins and operationalize your strategy with this guide to building a business-driven tech strategy for IT and technology managers.
Learn how to design learner-centric learning experiences for talent development in this practitioner-focused textbook.
Learn to analyse, design and manage tourist attractions and destinations in the contemporary global experience economy with this practitioner-informed undergraduate textbook.
Understand the essentials about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry, with this comprehensive undergraduate textbook.
Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage.
Unlock competitive advantage and long-term growth in travel and hospitality by embedding inclusion as a strategic driver of innovation, customer loyalty and operational excellence.
Prepare your organization for disruption with this guide to conducting business continuity exercises that increase your preparedness and resilience.
Learn the seven skills you'll need to flourish in an AI-driven world of work.
Take control of your investments and achieve success with this plain-language guide.