Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.
Get a thorough introduction to global logistics with in-depth coverage of the key strategic principles and practices, and an examination of trends shaping the industry.
Identify what really drives, unites and divides your workforce so you can improve satisfaction, boost productivity and reduce staff turnover.
Get the definitive guide to identifying and managing legal risk for legal, risk and compliance professionals and governance teams.
Discover new frameworks and approaches to integrated business planning in the supply chain.
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
Build a talent management strategy with this practical guide to strengths-based recruitment that helps ensure the right employees are hired and stay motivated and productive.
Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.