Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
Unlock the potential of your brain with the latest neuroscience insights to succeed as a leader in complex business environments.
Learn the core theory underpinning maritime logistics, shipping and ports including their role in global supply chains, trade and distribution from the authoritative textbook in the field.
A clear and accessible guide to e-logistics focussing on its strategic role in today's dynamic global environment and key technological developments within air, rail and road freight.
Collect, analyze and leverage people data for improved business performance.
Resolve internal politics, defuse employee disagreement and develop a values-based culture that focuses on people to drive individual employee and business performance.
Introduces the theory behind strategic value chain management and examines its impact on an organisation's performance with examples of its implementation in practice.
Jump-start your entrepreneurial journey with this practical and inspirational guide to starting a business - without dropping out of your studies.
Discover, keep and develop the people with the skills your business needs to succeed in the new world of work.
Attract, engage and retain the best talent using this practical guide on developing a human-centric approach to work.
Bridge the theory and practice behind fintech with this textbook which includes up-to-date case studies, clear explanations of new technologies and academic frameworks.