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Face change with confidence and learn how to turn even the toughest challenge to your advantage.
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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
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Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
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Unlock the potential of your brain with the latest neuroscience insights to succeed as a leader in complex business environments.
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Learn the core theory underpinning maritime logistics, shipping and ports including their role in global supply chains, trade and distribution from the authoritative textbook in the field.
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A clear and accessible guide to e-logistics focussing on its strategic role in today's dynamic global environment and key technological developments within air, rail and road freight.
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Collect, analyze and leverage people data for improved business performance.
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Resolve internal politics, defuse employee disagreement and develop a values-based culture that focuses on people to drive individual employee and business performance.
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Introduces the theory behind strategic value chain management and examines its impact on an organisation's performance with examples of its implementation in practice.
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Jump-start your entrepreneurial journey with this practical and inspirational guide to starting a business - without dropping out of your studies.
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Discover, keep and develop the people with the skills your business needs to succeed in the new world of work.
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Attract, engage and retain the best talent using this practical guide on developing a human-centric approach to work.