Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
Leverage your biggest asset and develop the six human capabilities that are the true drivers of change for achieving lasting transformation in a landscape of increasingly complex technological change.
Understand the importance of supply chain management, including supply chain leadership, strategy, ethics, design and more with this all-encompassing guide.
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
Use this practical guide to get the best from your employees by ensuring that your organization aligns with the latest human capital management standards.
Equip yourself with the essential skills you will need throughout your career with this comprehensive handbook of quick-fire practical solutions that you will return to again and again.
Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.
Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.
Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Develop the skills employers want, succeed at the job application process and plan for a successful career in your dream industry with this inspiring and practical one-stop-shop.
Become a partner the smart way using this definitive guide to having it all - professional success and a life outside of work.