Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Develop AI solutions that create real business value with this guide to leading a successful enterprise AI program.
Develop AI solutions that create real business value with this guide to leading a successful enterprise AI program.
Learn the theory and practice of social media marketing and social media management success with this textbook.
Learn the theory and practice of social media marketing and social media management success with this textbook.
Develop a comprehensive understanding of innovation management through a combination of theoretical insights, practical tools and real-world examples with textbook for upper-level undergraduate, postgraduate and MBA students.
Develop a comprehensive understanding of innovation management through a combination of theoretical insights, practical tools and real-world examples with textbook for upper-level undergraduate, postgraduate and MBA students.
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
Understand the key issues and trends impacting the travel industry, including overtourism, globalization, dark heritage tourism, wellness tourism and hospitality, and the future of metaverse travel, in this practitioner-informed textbook.
Understand the key issues and trends impacting the travel industry, including overtourism, globalization, dark heritage tourism, wellness tourism and hospitality, and the future of metaverse travel, in this practitioner-informed textbook.