This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better... Læs mere
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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This text begins with an introduction to analysing operations management cases. Each of the subsequent parts deals with a key area of operations management and begins with... Læs mere
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Clinical Laboratory Hematology continues as a comprehensive, yet easy-to-read text of hematology and hemostasis written for students at... Læs mere
Support your students' learning with the ultimate textbook on Business Information Systems. Business Information... Læs mere