From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthe... (Bog, Paperback / softback, Engelsk)
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

(Bog, Paperback / softback, Engelsk)
Forfatter: Leslie De Chernatony
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
Forlag: Taylor & Francis Ltd

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Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Leslie De Chernatony
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 18-03-2010
Første udgivelsesår 2010
Originalsprog United Kingdom
Sideantal 392
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 392 pages
Mål 227 x 153 x 24
ISBN-13 / EAN-13 9781856177733