1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. From Brand Vision to Brand Evaluation: The Strategic Process...

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

(Bog, Paperback / softback, Engelsk)
Forfatter: Leslie (Universita della Svizzera italiana de Chernatony
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
Forlag: Taylor & Francis Ltd

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Leslie (Universita della Svizzera italiana de Chernatony
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 18-03-2010
Første udgivelsesår 2010
Originalsprog United Kingdom
Sideantal 392
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 392 pages
Mål 227 x 153 x 24
ISBN-13 / EAN-13 9781856177733