From customer to user: crack the most significant challenge in business (Lydbog, zip_mp3, Engelsk) af Jacob Johansen

From customer to user: crack the most significant challenge in business

(Lydbog, zip_mp3, Engelsk)
Forfatter: Jacob Johansen

  • Type: Lydbog
  • Format: zip_mp3
  • Sprog: Engelsk Sprog: Engelsk
  • Oplæser: Nathan Foss
  • ISBN-13: 9788740672787
Kort beskrivelse
Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaiking some of the world's most influential companies. In "From Customer to User," he shares his provoking and groundbreaking principles for the business organizations of the future.

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Beskrivelse

This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective. Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users. Following user needs creates a new compass for your business to navigate by.

Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world's most influential companies. In "From Customer to User," he shares his provoking and groundbreaking principles for the business organizations of the future.

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Alle detaljer

Forlag Turbine Forlaget
Forfatter Jacob Johansen
Type Lydbog
Format zip_mp3
Sprog Engelsk
Oplæser Nathan Foss
Udgave 1. lydbogsudgave
Udgivelsesdato 12-05-2021
Spilletid 349 Minutter
Filtype zip_mp3
Filstørrelse 241524 KB
Kopibeskyttelse DigitalVandmaerkning
Datamining Ikke tilladt
ISBN-13 / EAN-13 9788740672787