From Marking Products to Marketing Brands: A Legal Perspective on the History of Bran... (Bog, Hardback, Engelsk)
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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing

(Bog, Hardback, Engelsk)
Forfatter: Ross D. Petty
From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
Forlag: Springer International Publishing AG

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Beskrivelse

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Ross D. Petty
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2025 ed.
Udgivelsesdato 14-01-2025
Første udgivelsesår 2025
Serie Palgrave Studies in Marketing, Organizations and Society
Illustrationer 25 Illustrations, color; 8 Illustrations, black and white; XV, 174 p. 33 illus., 25 illus. in color.
Originalsprog Switzerland
Sideantal 174
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 174 pages, 25 Illustrations, color; 8 Illustrations, black and white; XV, 174 p. 33 illus., 25 illus
Mål 210 x 148
ISBN-13 / EAN-13 9783031767777