The Fundamentals and Practice of Marketing (Bog, Paperback / softback, Engelsk) af Adrian Mackay
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The Fundamentals and Practice of Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Adrian Mackay, John Wilmshurst
The Fundamentals and Practice of Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Adrian Mackay, John Wilmshurst
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 06-08-2002
Første udgivelsesår 2002
Originalsprog United Kingdom
Sideantal 384
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 384 pages
Mål 243 x 189 x 22
ISBN-13 / EAN-13 9780750654494