Gaining Influence in Public Relations: The Role of Resistance in Practice (Bog, Hardback, Engelsk) af Bruce K. Berger
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Gaining Influence in Public Relations: The Role of Resistance in Practice

(Bog, Hardback, Engelsk)
Forfattere: Bruce K. Berger, Bryan H. Reber
Gaining Influence in Public Relations: The Role of Resistance in Practice
Forlag: Taylor & Francis Inc

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Beskrivelse

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Bruce K. Berger, Bryan H. Reber
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-12-2005
Første udgivelsesår 2005
Serie Routledge Communication Series
Originalsprog United States
Sideantal 290
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 290 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780805852929