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Global Advertising, Attitudes, and Audiences

(Bog, Hardback, Engelsk)
Forfatter: Tony (University Malaysia Sarawak) Wilson
Global Advertising, Attitudes, and Audiences
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Tony (University Malaysia Sarawak) Wilson
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-10-2010
Første udgivelsesår 2010
Serie Routledge Advances in Management and Business Studies
Originalsprog United Kingdom
Sideantal 168
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 168 pages
Mål 231 x 159 x 17
ISBN-13 / EAN-13 9780415875974