Global Advertising Practice in a Borderless World
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367873158
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising adver
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-12-2019 |
| Første udgivelsesår | 2019 |
| Serie | Routledge Studies in International Business and the World Economy |
| Fagredaktør | Robert (RMIT Crawford, Linda (RMIT University Brennan, Lukas (RMIT University Parker |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 256 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780367873158 |