Global Brand Power: Leveraging Branding for Long-Term Growth (Bog, Paperback / softback, Engelsk) af Barbara E. Kahn
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Global Brand Power: Leveraging Branding for Long-Term Growth

(Bog, Paperback / softback, Engelsk)
Forfatter: Barbara E. Kahn
Global Brand Power: Leveraging Branding for Long-Term Growth
Forlag: Wharton Digital Press

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Beskrivelse

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

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Alle detaljer

Forlag Wharton Digital Press
Forfatter Barbara E. Kahn
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 05-03-2013
Første udgivelsesår 2013
Originalsprog United States
Sideantal 132
Indbinding Paperback / softback
Forlag Wharton Digital Press
Sideoplysninger 132 pages
Mål 142 x 216 x 13
ISBN-13 / EAN-13 9781613630266