Global Competitive Strategy (Bog, Paperback / softback, Engelsk) af Daniel F. (Northwestern University Spulber
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Global Competitive Strategy

(Bog, Paperback / softback, Engelsk)
Forfatter: Daniel F. (Northwestern University Spulber
Global Competitive Strategy
Forlag: Cambridge University Press

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Beskrivelse

Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Daniel F. (Northwestern University Spulber
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-07-2011
Første udgivelsesår 2011
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 306
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 306 pages, Worked examples or Exercises
Mål 244 x 171 x 10
ISBN-13 / EAN-13 9780521367981