Global Marketing Management (Bog, Paperback / softback, Engelsk)
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Global Marketing Management

(Bog, Paperback / softback, Engelsk)
Forfattere: Kiefer (Principal Lecturer in Marketing and Programme Leader of Undergraduate Business and Management studies at Sheffield Hallam University) Lee, Steve (Professor at Edinburgh Business School. His specialities are global Carter
Global Marketing Management
Forlag: Oxford University Press

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Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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Alle detaljer

Forlag Oxford University Press
Forfattere Kiefer (Principal Lecturer in Marketing and Programme Leader of Undergraduate Business and Management studies at Sheffield Hallam University) Lee, Steve (Professor at Edinburgh Business School. His specialities are global Carter
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 Revised edition
Udgivelsesdato 29-03-2012
Første udgivelsesår 2012
Illustrationer 100 colour line drawings, 130 colour half-tones
Originalsprog United Kingdom
Sideantal 608
Indbinding Paperback / softback
Forlag Oxford University Press
Sideoplysninger 608 pages, 100 colour line drawings, 130 colour half-tones
Mål 264 x 196 x 29
ISBN-13 / EAN-13 9780199609703