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Global Marketing: Fifth Edition

(Bog, Hardback, Engelsk)
Forfatter: Kate (University of Texas Gillespie
Global Marketing: Fifth Edition
Forlag: Taylor & Francis Ltd

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Beskrivelse

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Kate (University of Texas Gillespie
Type Bog
Format Hardback
Sprog Engelsk
Udgave 5 ed
Udgivelsesdato 30-09-2021
Første udgivelsesår 2021
Illustrationer 49 Tables, color; 21 Line drawings, color; 21 Illustrations, color
Originalsprog United Kingdom
Sideantal 544
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 544 pages, 49 Tables, color; 21 Line drawings, color; 21 Illustrations, color
Mål 297 x 210
ISBN-13 / EAN-13 9781138326064