HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must... (Bog, Paperback / softback, Engelsk)

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners

(Bog, Paperback / softback, Engelsk)
Forfattere: Harvard Business Review, Philip Kotler, Andris Zoltners, James C. Anderson, Manish Goyal

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Beskrivelse

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales

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Alle detaljer

Forlag Harvard Business Review Press
Forfattere Harvard Business Review, Philip Kotler, Andris Zoltners, James C. Anderson, Manish Goyal
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-05-2017
Første udgivelsesår 2017
Serie HBR's 10 Must Reads
Illustrationer Illustrations
Originalsprog United States
Sideantal 192
Indbinding Paperback / softback
Forlag Harvard Business Review Press
Sideoplysninger 192 pages, Illustrations
Mål 142 x 210 x 15
ISBN-13 / EAN-13 9781633693272