Historical Research in Marketing Management
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367002152
- Se flere detaljer ▼
Beskrivelse
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-09-2018 |
| Første udgivelsesår | 2018 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Mark (University of Durham Tadajewski, D.G. Brian (Quinnipiac University Jones |
| Originalsprog | United Kingdom |
| Sideantal | 218 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 218 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9780367002152 |