Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News (Bog, Hardback, Engelsk)

Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

(Bog, Hardback, Engelsk)
Forfattere: Susan H. Sarapin, Pamela L. Morris

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Beskrivelse

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Susan H. Sarapin, Pamela L. Morris
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-01-2022
Første udgivelsesår 2022
Illustrationer 52 b/w photos;
Originalsprog United States
Sideantal 258
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 258 pages, 52 b/w photos;
Mål 159 x 236 x 22
ISBN-13 / EAN-13 9781793629340