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Hospitality Marketing: Principles and Practices

(Bog, Hardback, Engelsk)
Forfattere: Dogan (Washington State University Gursoy, Francis (Francis Buttle Associates Buttle, David (Oxford Brookes University Bowie
Hospitality Marketing: Principles and Practices
Forlag: Taylor & Francis Ltd

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Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Dogan (Washington State University Gursoy, Francis (Francis Buttle Associates Buttle, David (Oxford Brookes University Bowie
Type Bog
Format Hardback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 15-08-2022
Første udgivelsesår 2022
Illustrationer 29 Tables, color; 42 Line drawings, color; 3 Halftones, color; 45 Illustrations, color
Originalsprog United Kingdom
Sideantal 424
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 424 pages, 29 Tables, color; 42 Line drawings, color; 3 Halftones, color; 45 Illustrations, color
Mål 246 x 174
ISBN-13 / EAN-13 9781032030364