Hospitality Sales and Promotion: Strategies for Success
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781138432758
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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Derek Taylor |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-07-2017 |
| Første udgivelsesår | 2017 |
| Originalsprog | United Kingdom |
| Sideantal | 336 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Serieredaktør | John O'Connor |
| Sideoplysninger | 336 pages |
| Mål | 216 x 138 |
| ISBN-13 / EAN-13 | 9781138432758 |