Bemærk: Kan ikke leveres før jul.
Forventes på lager: 25-05-2001
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Derek Taylor |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-05-2001 |
| Første udgivelsesår | 2001 |
| Originalsprog | United Kingdom |
| Sideantal | 336 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Serieredaktør | John O'Connor |
| Sideoplysninger | 336 pages |
| Mål | 216 x 140 x 20 |
| ISBN-13 / EAN-13 | 9780750649865 |