Hospitality Sales and Promotion: Strategies for Success (Bog, Paperback / softback, Engelsk) af Derek Taylor

Hospitality Sales and Promotion: Strategies for Success

(Bog, Paperback / softback, Engelsk)
Forfatter: Derek Taylor

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Derek Taylor
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 25-05-2001
Første udgivelsesår 2001
Originalsprog United Kingdom
Sideantal 336
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Serieredaktør John O'Connor
Sideoplysninger 336 pages
Mål 216 x 140 x 20
ISBN-13 / EAN-13 9780750649865