How Brands Grow: What Marketers Don't Know (Bog, Hardback, Engelsk) af Byron (Professor Sharp
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How Brands Grow: What Marketers Don't Know

(Bog, Hardback, Engelsk)
Forfatter: Byron (Professor Sharp
How Brands Grow: What Marketers Don't Know
Forlag: Oxford University Press Australia

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Beskrivelse

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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Alle detaljer

Forlag Oxford University Press Australia
Forfatter Byron (Professor Sharp
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-03-2010
Første udgivelsesår 2010
Originalsprog Australia
Sideantal 246
Indbinding Hardback
Forlag Oxford University Press Australia
Sideoplysninger 246 pages
Mål 237 x 160 x 23
ISBN-13 / EAN-13 9780195573565