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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really... Læs mere
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Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and workbook... Læs mere
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Corporations Law: Concepts, Cases and Culture is for the Corporations Law subject, intended for law, business and JD students. This text comprises a small textbook and... Læs mere
Bemærk: Kan ikke leveres før jul.
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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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Qualitative Research Methods 5e provides an accessible, practical guide to conducting and analysing qualitative research. This multidisciplinary text uses relevant and... Læs mere
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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
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This fourth edition of Fran Baum's The New Public Health is the most comprehensive book available on the new public health. It offers readers the opportunity to gain a sense of the... Læs mere
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the... Læs mere
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Transition to Nursing Practice: From Student to Professional provides students with a comprehensive introduction into the nursing profession... Læs mere