How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2... (Bog, Hardback, Engelsk)
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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

(Bog, Hardback, Engelsk)
Forfattere: Jenni (Research Professor and Associate Director Romaniuk, Bryon (Director Sharp
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Forlag: Oxford University Press Australia

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Beskrivelse

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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Alle detaljer

Forlag Oxford University Press Australia
Forfattere Jenni (Research Professor and Associate Director Romaniuk, Bryon (Director Sharp
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 Revised edition
Udgivelsesdato 20-09-2021
Første udgivelsesår 2021
Originalsprog Australia
Sideantal 256
Indbinding Hardback
Forlag Oxford University Press Australia
Sideoplysninger 256 pages
Mål 163 x 236 x 21
ISBN-13 / EAN-13 9780190330026