Oxford University Press Australia Forlag
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How Brands Grow: What Marketers Don't Know (Bog, Hardback, Engelsk)
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really... Læs mere
Levering: 6 - 9 hverdage -
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Bog, Hardback, Engelsk)
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance... Læs mere
Levering: 6 - 9 hverdage -
Building Distinctive Brand Assets (Bog, Hardback, Engelsk)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Levering: 6 - 9 hverdage -
Better Brand Health: Measures and Metrics for a How Brands Grow World (Bog, Hardback, Engelsk)
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
Levering: 6 - 9 hverdage
