Better Brand Health: Measures and Metrics for a How Brands Grow World (Bog, Hardback, Engelsk)
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Better Brand Health: Measures and Metrics for a How Brands Grow World

(Bog, Hardback, Engelsk)
Forfatter: Jenni (International Director Romaniuk
Better Brand Health: Measures and Metrics for a How Brands Grow World
Forlag: Oxford University Press Australia

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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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Forlag Oxford University Press Australia
Forfatter Jenni (International Director Romaniuk
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-01-2023
Første udgivelsesår 2023
Originalsprog Australia
Sideantal 256
Indbinding Hardback
Forlag Oxford University Press Australia
Sideoplysninger 256 pages
Mål 236 x 163 x 21
ISBN-13 / EAN-13 9780190340902