How to Win at CRM: Strategy, Implementation, Management (Bog, Paperback / softback, Engelsk) af Seth Kinnett
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How to Win at CRM: Strategy, Implementation, Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Seth Kinnett
How to Win at CRM: Strategy, Implementation, Management
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Seth Kinnett
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 220
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 220 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367657888