Identifying Hidden Needs: Creating Breakthrough Products
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349305315
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Beskrivelse
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | K. Goffin, F. Lemke, U. Koners |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2010 |
| Udgivelsesdato | 06-10-2010 |
| Første udgivelsesår | 2010 |
| Illustrationer | XXIV, 261 p. |
| Originalsprog | United Kingdom |
| Sideantal | 261 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 261 pages, XXIV, 261 p. |
| Mål | 154 x 234 x 22 |
| ISBN-13 / EAN-13 | 9781349305315 |