Identity Constructions in Bilingual Advertising: A Critical Analysis (Bog, Paperback / softback, Engelsk)
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Identity Constructions in Bilingual Advertising: A Critical Analysis

(Bog, Paperback / softback, Engelsk)
Forfatter: Songqing (Associate Professor Li
Identity Constructions in Bilingual Advertising: A Critical Analysis
Forlag: Taylor & Francis Ltd

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This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Songqing (Associate Professor Li
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2020
Første udgivelsesår 2020
Serie China Perspectives
Originalsprog United Kingdom
Sideantal 208
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 208 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367587536